An independent free newspaper has increased its print run to 24,000 as it marks its fourth anniversary.
Your Local Paper published its first 48-page edition in King’s Lynn in March 2013 and now runs to 104 half-Berliner pages.
Owner and managing director Alan Taylor says the title’s print-first ethos is paying off, with a digital edition of the paper available only the day after the print edition comes out.
To meet increased demand from readers, YLP last week increased its print run from 23,000 to 24,000, the second increase in a year.
Said Alan: “We are bucking the trend because our readers love the size of the paper which is packed with hyperlocal community news which is well-written and designed.
“The paper is stitched so our readers can handle it with ease and many of our front pages are exclusives with another 60-odd pages of news, leisure and sport.
“Our giveaway is a big thank you to our readers, advertisers and contributors, all of whom have put us where we are today.
“We are the largest and market-leading newspaper in West Norfolk and one of the few titles still to be growing in the UK.”
A new editor, Paul Thomas, joined the paper in January and has since redesigned the title with a new focus on community news.
The paper will mark today’s anniversary with a goodie bag giveaway, with 400 bags packed with local produce to be given out to readers who visit the office.