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Weekly urges readers to give up coffee in front page charity plea

A weekly newspaper has urged its readers to give up coffee in a bid to combat food poverty on its patch.

The Fife Free Press is campaigning to help save Kirkcaldy Foodbank, which is facing the threat of closure due to a lack of funds.

In a front page plea on Thursday, the FFP called on readers to “give up your latte” and donate the saved cash to the charity instead.

Editor Allan Crowe told HTFP the call to action came after the charity alerted the paper to its plight.

Fife foodbank

He added: “They had equated a £10 monthly donation to the price of a weekly latte – so that sparked our front page idea to get readers involved and underline how easily they could support the food bank.

“We sourced the images from our library, and staff all chipped into the wording as we struck on a variation of the theme of ‘wake up and smell the coffee’.

We backed it up with an editorial urging people to support it and a good lead story inside – and our design team helped pull it all together for an eye-catching front.

“The food bank was delighted with the support, so fingers crossed it sparks a good response.”

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  • September 6, 2017 at 2:55 pm
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    Nice idea. But the heading is a bit aggressive if you want something from someone.

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