A regional publisher launched a “military style operation” to get more than 30,000 children’s drawings of their mums in print in time for Mother’s Day.
Primary schools across North and Mid Wales, Chester and Shropshire took part in NWN’s ‘Draw Your Mum’ project, run annually in the run-up to Mothering Sunday.
The record number of entries to the project, now in its seventh year, saw up to 54 drawings per page placed on a total of 664 pages for this week.
Prior to that, all 30,000 drawings had to be sorted manually by area to ensure they were placed into the right newspaper.
Paula Jones, NWN retail sales manager, spearheaded the project with the pages designed and prepared by the company’s production department.
Said Paula: “This is the 7th year we’ve run ‘Draw Your Mum’ on the lead-up to Mother’s Day, and each year it just grows and grows.
“The children love drawing the pictures, the mums loving seeing the m, and with entries topping 30,000 it is a proven sales driver promoting our titles and firmly placing each newspaper at the heart of the community.”