A regional publisher has launched a new partnership with a global technology company to produce automated digital advertising for smaller firms.
Johnston Press has joined forces with OwnLocal for the scheme, which will see the data extracted from print advertisements to be transformed into bespoke web ads.
The alliance will enable JP to offer online marketing and digital ads to even the smallest of its clients.
OwnLocal’s technology currently delivers more than one billion ad impressions per month across the internet.
Jeff Moriarty, chief digital and product officer at Johnston Press, has welcomed the partnership.Jeff, pictured above left, said:”The combination of our vast local audience and OwnLocal’s pioneering technology enables us to create a unique offering for businesses to bolster their marketing proposition and benefit from the trust placed in local media on a national scale.”
Lloyd Armbrust, CEO of OwnLocal, added: “We look forward to working with Johnston Press, one of the UK’s biggest local publishers, to enable advertisers to climb the Google rankings, and more effectively engage their key audience through the unrivalled power of local media.”
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Stand by for the City reaction – oh there it is – shares down to 43p!
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Is there no barrel that the JP execs are not willing to scrape in an attempt to save their own jobs and justify their fat salaries?
More nonsense from Moriarty when he says:”The combination of our vast local audience and OwnLocal’s pioneering technology enables us to create a unique offering for businesses to bolster their marketing proposition and benefit from the trust placed in local media on a national scale.”
Waffle. Every word of it. Where is JP’s vast local audience? In print it’s declining at an alarming rate and the websites are awful and perform badly compared to industry leaders.
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Elementary my dear Watson. People hate viewing ads on screens, unless it is TVs or cinema.
No real money in it at JPs humble level, but they are still stuck up the wrong creek paddling furiously to chase a digital rainbow and heading for the rapids.
Save Our Papers.
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