Social media giant Twitter has named the top ten UK regional newspapers with the largest number of followers on the microblogging site.
Regional newspapers now have more than half a million followers overall on Twitter, it has been revealed.
Head of news partnerships Joanna Geary has also posted a list of newspapers in the UK – currently standing at 77 – which are using the social media service.
Heading the most followed list was @LivEchonews (136K) with MENnewsdesk (123K) second and @yorkshirepost (46.2k).
The full list is:
1 @LivEchonews (136K)
2@ MENnewsdesk (123K)
3 @yorkshirepost (46.2k)
4 @Daily_Record (45.7K)
5 @LeedsNews (43.2K)
6 @birminghammail (42.1K)
7 @BelTel (41K)
8 @TheScotsman (40.3K)
9 @EveningChron (36.4K)
10 @ExpressandStar (33.8K)
The Liverpool Echo’s executive editor for digital, Maria Breslin, outlined to HTFP the paper’s strategy behind Twitter.
She said it was seen as another publishing platform and “not a means to an end but an end in itself” adding that “tone and treatment is key.”
She said: “Our voice is authentic and our personality reflects the Liverpool Echo brand, the city and its people.
“Our position as number one regional news brand on Twitter is the result of a lot of hard work over very many years. Over that time we’ve learned a lot and are still learning.”
She said the success was reflected by the Echo being the only “news publisher” to make the top 50 headstream.com’s social brands 2013, being placed ahead of “big-hitters such as the BBC and Sky.”
Maria added: “I think that is because we engage with our Twitter followers.
“It is a conversation. We share our stories but also Tweet-out good pictures and share interesting posts from other people. We chat and answer questions.
“We like to think our followers can find everything they want to know about the day’s news and sports agenda on our feed. But we also like to have fun – and our followers are also happy to join in.
“A shout out for dirty footballers after Liverpool FC player Andre Wisdom got his Porsche stuck in the mud prompted a flurry of witty suggestions from our Twitter family.”
In total there were 585,000 followers in the top ten, although a debate ensued online on whether some entries should be included as regional or not. Joanna pointed out that if the Standard in London (
@standardnews) was considered a regional, it would head the list with 97K followers.
There were also questions posed about which of the Scottish newspapers should be viewed as “regional” publications.
Twitter declined to comment further on the figures.
For more go to @joannageary.