A town’s oldest surviving newspaper is slashing its distribution by more than half – in a bid to reach the parts it has previously failed to get to.
The Nuneaton Tribune is launching a new ‘pick-up model’ – replacing the traditional door-to-door delivery of the last 20 years.
From today the free weekly, with a current ABC figure of nearly 35,000 copies, will now put out 15,000 papers – available in 99 retail outlets across north Warwickshire, Leicestershire and parts of the West Midlands.
The decision by publishers Trinity Mirror will be viewed as a “positive step” in order to reach new readers – and ensure that everyone who wants to receive the paper will do.
A statement on the paper’s Facebook page said: “For our advertisers it means they will also reach new customers who may not have been getting a copy delivered every week through their letter box.”
The Thursday free, which started life as a daily called the People’s Tribune in 1895, is hoping to follow in the footsteps of the Evening Standard’s free distribution success.
Earlier this year TM adopted the ‘pick-up’ version for its Coventry Times (formerly Citizen) free and the rebranded Ealing Gazette which filled the areas previously served by the defunct Fulham and Hammersmith Chronicle.
The Tribune used to have a part paid-for element to it but the new arrangements will sweep away the 25p price tag and now be available free at all the locations at which it was once sold.
The paper, which went from its paid-for evening status to free weekly in 1992 following a newspaper ‘war’ in the district , will now have a much wider availability base.
As well as newsagents and post offices, the paper will also be found at major food stores like Asda, Sainsbury’s, the Co-op and Tesco Extra.
The arc of distribution will centre on Nuneaton but include Bedworth, Bulkington, Balsall Common, Exhall, Coventry, Warwick, Ansley, Atherstone, Baddesley Ensor, Galley Common, Hurley, Mancetter, Bramcote, Higham on the Hill and Market Bosworth.