A regional daily is backing a multi-million-pound appeal to save a world-famous historical brand by launching a unique social media campaign.
The Sentinel in Stoke is using today’s social media ‘tools of the trade’ to assist a pottery giant’s extraordinary fundraising task.
And the campaign to keep the Wedgwood Collection in north Staffordshire – augmented by newspaper’s Twitter drive – has already raised £700,000 in two weeks.
A rescue deal to buy the 250-year-old collection has been agreed by The Art Fund which has secured £13million towards the asking price.
But another £2.74m must be raised by 30 November to make sure the precious archive stays at the Wedgwood Museum in Barlaston.
“We’d like to give a heartfelt thanks for the kind messages of support we have received during the The Art Fund campaign to save the Wedgwood collection,” said a spokeswoman at the Wedgwood Museum.
“Our friends at Stoke Sentinel have initiated a social media campaign on Twitter, encouraging our supporters to tweet using the hashtag #savewedgwoodcollection while nominating three friends.
“Our creative supporters have taken the campaign up a notch by posing with their own favourite pieces of Wedgwood,” she added.
The Art Fund says that thousands of donations from members of the public are having a considerable impact on the fundraising – with a fifth of public donations coming from the Midlands.
To join the paper’s social media campaign – #savewedgwoodcollection upload selfies to Twitter – @Sentinel Staffs – and its Facebook site at /sentinelstaffs
I have just tweeted Stephen Fry with a pic of my favourite Wedgewood urn filled with icy water being tipped over a kitten eating a cupcake.
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So they’re not actually raising any money?
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