A free weekly newspaper given a major rebrand just 15 months ago is set to go digital only from this week.
The Glaswegian, which was renamed Glasgow Now in August 2013, will publish its final print edition on Wednesday in a move which owner Trinity Mirror says will allow editorial staff to “focus on breaking news, politics and social issues”.
The previous decision to rename The Glaswegian was taken by Trinity Mirror’s Scottish division Media Scotland in order to bring it into line with its free newspapers in other areas of the country, Edinburgh Now and Aberdeen Now,
All three were available as free regional supplements in the Daily Record or as stand-alone publications. However both the Edinburgh and Aberdeen went digital only in April, leaving Glasgow Now as the last printed title in the series.
After Wednesday readers will only be able to access Glasgow Now via www.glasgownow.co.uk, which currently redirects them to the Glasgow section of the Daily Record’s website.
Allan Rennie, editor-in-chief at Media Scotland, said: “This an exciting time for everyone involved in Glasgow Now.
“The website has been the market leader for news in Glasgow for a long time, and this move will push the brand to a bigger and wider audience.
“Moving Glasgow Now online also allows us to deliver a digest of current news, sport, features and columnists every minute of every day 365 days per year.”
The Glaswegian was first launched in 1996 as a paid-for publication.