A regional newspaper and magazine publisher has launched a new title aimed at Jeep owners.

Archant Dialogue has launched ‘7’ – a new initiative designed to “harness the passion of the Jeep community.”

Published in six languages, the magazine is localized for eight markets including Austria, Belgium, Germany, Russia, Switzerland, Poland, Italy and the UK.

Content in the launch issue (just out) includes an exclusive interview with Jeep’s Head of Design, Mark Allen, customisation ideas, as well as features about passionate owners – and their Jeeps – from around the world.

“Magazines for such passionate communities need to work really hard – they need to dig deeper than more traditional magazines and offer members that little bit more,” said Zoë Francis, launch publisher.

“Getting to know the Jeep brand, and their owners, has been an intense process that we started months before planning the first issue. It was really important for the team to get under the skin of the brand and really understand what makes it so special for the enthusiasts.”