The UK’s biggest-selling regional daily paper has unveiled a major redesign, with the number of stories on some inside pages reducing by around half.
The West Midlands-based Express & Star and its sister title the Shropshire Star are renowned for their high story count, with pages often sporting between 16 and 20 articles each.
However, the redesign will give more space to each story, reducing the overall number of articles.
The new-look pages have been introduced initially towards the back of the news section, with a view to rolling it out to the rest of the paper over the coming weeks.
Keith Harrison, editor of the Shropshire Star and soon-to-be editor of the Express & Star, said the “subtle” changes had been well-received by focus groups and by readers.
“Our aim was to combine the traditional strengths of the paper with a fresher, more modern style, while at the same time keeping the character of the papers that readers are so familiar with,” he said.
“The designs allow us to offer more depth to stories and put high-quality photography at the heart of our pages.
“They were put together by a team of very experienced staff and we’re delighted with the response so far.”
Keith will take over the helm of the Express & Star from March, when long-serving editor Adrian Faber retires.