A new independent weekly paper will launch next month which aims to fill a “gap in the market” for news and sport from across its patch.
The Pembrokeshire Herald will hit the newsstands for the first time on 5 July with a print run of 20,000 copies.
The paid-for weekly will include a dedicated Welsh language section and recruitment for three journalist positions is now underway.
It will compete for readers and advertisers with other newspapers in Pembrokeshire, which include Newsquest’s Western Telegraph and Milford and West Wales Mercury, along with the Tindle-owned Pembroke Observer, Tenby Observer and County Echo.
Editor Bruce Sinclair said a dummy edition had been published in May to gauge reaction from potential readers and advertisers, and said the response had been “very positive.”
“We felt there was a real gap in the market for an independently-run county newspaper, covering issues which really matter to people,” he said.
“We’ll be doing everything from investigations to court cases, to cats stuck in trees and WI meetings. The whole range of local news.
“In addition, we will be having a Welsh language section. It will be quite small at first but it is something we want to grow in future. I think it is really important to reflect that to a lot of the people in Pembrokeshire, particularly in the north which is less Anglicised, the Welsh language is a big part of their life.”
He said the plan currently was for the paper to be around 40 pages, covering the whole county with a single edition. It will cost 50p.
It will be published by Milford Haven-based Megagroup Pembrokeshire Ltd, who also own Pembrokeshire’s Best magazine. Bruce said some staff such as designers would be shared with the new title.
The Facebook page promises to reflect the positives of life in the county, as well as carrying out hard-hitting investigations.
It adds: “Launching a brand new newspaper title could be seen as a brave venture in this uncertain economic climate, but we at the Herald see a growing need for a county-wide voice for you, the readers.
“While it is early days for this fledgling new title, we hope it will grow and grow; becoming the standard reference for all that is great and good about this wonderful part of Britain.”