Johnston Press chief executive Ashley Highfield says the company plans to launch a series of “mini ultra-local TV stations” for some of the small communities it serves.
Speaking to BBC Radio Scotland, he said that the issuing of journalists with smartphones would allow it to greatly increase the amount of video content on its websites over the next few years.
Ashley said this would then allow the publisher to set up local TV stations for areas which were not currently served by the BBC.
The interview with BBC Scotland business editor Douglas Fraser was broadcast on Saturday and looked at the challenges facing the newspaper industry.
Ashley said that journalists were now increasingly taking photos, shooting video and using social media like Twitter, rather than just writing stories.
He said: “We are going to create a lot more video content, a massive amount more in the next couple of years, really local video content.
“All of our journalists are being issued with smartphones, our websites will be full of really local good quality videos and I would like to see us create mini ultra-local TV stations for some of the smaller communities that aren’t served and shouldn’t be served by the BBC.”
Ashley also highlighted that the number of subscribers to Scottish daily The Scotsman had increased substantially over the last year to more than 25pc, partly because of the launch of a print and iPad app subscription package.
Also interviewed for the debate was Charles McGhee, a former editor of the Evening Times and The Herald, who said he believed “city-based daily newspapers” were unlikely to last much beyond the next five years.
Johnston Press is one of the regional publishers set to work in partnership with a new local TV station for Southampton, That’s Solent Ltd, which was awarded a licence in October.