A regional daily newspaper is organising a beach clean-up as part of a campaign urging people to take their litter home.
The Argus in Brighton has launched its Take It Home campaign after local beaches were left strewn with litter when sunseekers flocked to enjoy the hot weather.
As part of the campaign, the paper has teamed up with Brighton and Hove City Council and a number of local businesses to organise the Big Beach Clean-up next Monday (29th).
The hour-long clean-up operation will take place on Brighton beach after what is expected to be another busy weekend.
In a story about the campaign, the paper said: “The seafront is the shop front for Brighton and Hove. It must be kept in the best possible condition.
“The extraordinary summer weather has seen visitors flock to the beach in huge numbers. It is a mammoth task to manage such a huge impact in a highly sensitive area.
“That is why The Argus Take It Home campaign matters more than ever.
“It is vital for businesses that the beach remains as pristine as possible. But, more importantly, the survival of the fragile ecosystem depends on our unflagging efforts.”
It added that more than 50 businesses and individuals had signed up to join the clean-up within hours.