The last of a trio of newspapers is being launched in a Northamptonshire town today.
The Wellingborough Extra is one of three titles to be launched by the newly founded Extra Newspapers after the Corby Extra and Kettering Extra were launched two weeks ago.
The company has been using some traditional methods to promote the launch days, including sending news vendors into the towns to tell people about the new fortnightly titles.
Today’s launch comes 48 hours after the announcement that one of its main rivals, the Kettering-based Northants Evening Telegraph, is to go weekly.
The three new papers all have a cover price of 50p and their aim is to ‘bring community news back into the headlines’ with companies and communities invited to contribute their news, views and event details to their local editorial office.
Group editor of the papers is Judith Halliday, a former journalist on the Derby Telegraph.
Said Judith: “We are committed to bringing positive, good news to communities that have previously been left feeling they no longer have a way of finding out what is going on around them.
“Extra aims to prove that small and local can be beautiful. We will be right there on the corner with the local community – watching, reporting and sharing all the news.”
The newspapers each have a start-up circulation of 10,500 and will include football results and birth announcements to local community, business and council news and schools, arts and family events.
The three titles also provides recruitment advertising and ‘jobs to be done’ listings free of charge.