The last of a trio of newspapers is being launched in a Northamptonshire town today.
The Wellingborough Extra is one of three titles to be launched by the newly founded Extra Newspapers after the Corby Extra and Kettering Extra were launched two weeks ago.
The company has been using some traditional methods to promote the launch days, including sending news vendors into the towns to tell people about the new fortnightly titles.
Today’s launch comes 48 hours after the announcement that one of its main rivals, the Kettering-based Northants Evening Telegraph, is to go weekly.
The three new papers all have a cover price of 50p and their aim is to ‘bring community news back into the headlines’ with companies and communities invited to contribute their news, views and event details to their local editorial office.
Group editor of the papers is Judith Halliday, a former journalist on the Derby Telegraph.
Said Judith: “We are committed to bringing positive, good news to communities that have previously been left feeling they no longer have a way of finding out what is going on around them.
“Extra aims to prove that small and local can be beautiful. We will be right there on the corner with the local community – watching, reporting and sharing all the news.”
The newspapers each have a start-up circulation of 10,500 and will include football results and birth announcements to local community, business and council news and schools, arts and family events.
The three titles also provides recruitment advertising and ‘jobs to be done’ listings free of charge.
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Good luck! About time someone gave the complacent Johnston Press titles in the area some competition!
Good news at last
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I’ve seen the this publication. To be honest, I’m surprised they actually charge 50p for it. It has the looks and feel of a free sheet, though most of these are better.
I’ll be surprised if they’re around this time next year.
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Good luck!
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I saw it too, earlier this month but it seems to contain very little advertising, and doesn’t look like a free sheet at all. Anyway advertising ads colour. A strange one this as the term ‘free sheet’ was used as a derogatory term not so many moons ago, now look at the success of the Evening Standard, Metro and Shortlist. I think it (the paper) looks fresh and I would buy it if I could – my newsagent had sold out.
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Have you seen them?
They’re not proper papers and barely belong on this site.
No proper news, clearly full of regurgitated press releases.
Someone just tweeted a comparison.
This for 50p:
http://www.extranewspapers.co.uk/newspaper-releases/kettering-newspaper-releases/kettering-extra-4th-april-2012/
Or this free:
http://www.cambridge-news.co.uk/Home/St-Neots-News-Crier-Digital-Edition-delivered-to-your-inbox.htm
No contest.
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Aman – as opposed to the Evening Telegraph, which is…
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