Regional publisher Johnston Press has launched its new nationwide entertainments platform in the first of a series of new websites designed to repackage its existing content.
Called WOW247.co.uk, the website will enable people to search a database of over 500,000 events across categories including film, music, theatre, food and drink.
Populated with content from the publisher’s stable of more than 170 local and regional newspapers, the site also enables users to book tickets, travel and accommodation online.
The site is a key plank in chief executive Ashley Highfield’s strategy of creating new websites using aggregated content from existing platforms.
Group editorial development director Paul Napier said: “We’ve created WOW247 with the wishes of the audience and the needs of the advertisers clearly in mind.
“People coming to WOW247 will find a huge, rich database of events which is easy to search and gives all the information anyone could need to take part in a leisure activity.
“On top of that, there will be lots of previews, reviews and opportunities for the audience to share their thoughts on what they’ve seen and enjoyed – or not – as well as publicising their own events.
“And advertisers have many attractive options to put their event in front of the people who are most likely to be encouraged to respond.”
Paul said the site would bring content from around the country together into one place and would work equally well across smartphones, tablets, laptops and desktops.
The site is being managed by a digital entertainments team, headed by an entertainments content manager, based in Edinburgh.