Most regional newspaper websites saw an increase in their web audiences over the first six months of the year according to today’s figures.
With print circulations declining on all UK regional daily titles, newspaper bosses were looking to the multi-platform or ‘ABCe’ figures to provide some much-needed good news.
Johnston Press websites posted three of the biggest year-on-year increases in average daily unique users, with portsmouth.co.uk up 48.4pc, yorkshireeveningpost.co.uk up 46.8pc and yorkshirepost.co.uk up 38.7pc.
Among the other groups, shropshirestar.com saw its audience grow by 38.7pc, cambridge-news.co.uk by 32.5pc and manchesterveningnews.co.uk by 30pc.
Cambridge News publisher Iliffe News and Media said monthly unique visitors for its network of 22 local sites had grown by 34pc year-on-year.
Andy Gough, managing director of Iliffe Digital, said: “The growth in our online audience supports a wider move to increase the total reach that our combined print and digital publications have in each of our markets.”
“The focus of the past year has included a specific drive to bring unique and bespoke content to our websites as part of an improved service we are seeking to bring to both site visitors and advertisers. These figures provide welcome evidence that there is a new market out there for us to access.”
Newsquest said more than a quarter of visitors to its local media websites were using smart phone and tablet devices in June 2012 – up from 10.6pc at the end of last year’s January to June ABC reporting period.
Managing director of digital media Roger Green said: “This is the 13th successive audited growth for Newsquest since we first published an ABC audit in May 2005. It’s been powered in particular by the cutting edge, web-first reporting and interaction tools being embraced by our newsrooms.
“These tools have been used to cover not only murder, mayhem and football transfers, but as the Olympic torch relay passed through Newsquest cities, towns and villages our audiences responded in their thousands as they engaged with our content through comments, tweets and other share tools.”
“Commercially, Newsquest’s digital advertisers are benefiting not just from our numbers but also from innovations in demographic, behavioural and contextual tools that get the right messages to the right people at the right time.”
The full list of figures, arranged by newspaper group, is as follows:
|Iliffe News & Media Ltd|
|Iliffe News & Media Network||50,342||28pc|
|Johnston Press plc|
|Kent Messenger Ltd||-|
|Kent Online (KM Group) network||23,933||33.3pc|
|The Midland News Association|
|Midland News Association Network||70,474||28.5pc|
|Newsquest Media Group|
|Northcliffe Media Ltd|
|Northcliffe Digital Network||347,319||6.3pc|
|Trinity International Holdings plc|
|Trinity Mirror Regional Network||538,152||14.9pc|