No less an expert than Peter Sands seems to think so, but you’ll have to go to the Norwich EveningNews24 website to see it in its full 154-word glory.
Is this the longest headline ever?
Published 23 Oct 2012
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Ah, the wonders of Atex! It’s supposed to set up a web version of the story automatically and lets you create a story element called ‘web headline’ but it doesn’t necessarily mean it will chose that as the web headline. Just thank God your Bank doesn’t use Atex to pay your bills.
It kinda does mean it will choose to use it as a web headline. Problem is when you copy text into that element that is already branded for body text it will change to suit, and vice-versa. Probably just a hurried job, as they are all hurried these days. Sigh.
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