A regional daily revived its Christmas crime crackdown campaign and gave it a new seasonal twist for Easter.
Last Christmas the Southern Daily Echo featured an advent calendar with a wanted police suspect ‘hiding’ behind every window.
Now the paper has just completed it’s spring initiative: Crack a Crime for Easter.
This time round it’s been Easter Eggs that have ‘cracked’ open one a day to reveal a suspect that Hampshire Police would like to put out of circulation.
So far four suspects have been taken into custody thanks to the Easter campaign.
“I’m trying to avoid stating that ‘the yolks on them’,” commented editor Ian Murray.
“Although this may be a gimmicky way of attracting attention it certainly seems to work.
“We already have palns for a summer feature – perhaps with postcards from the police saying ‘Wish You Were Here.’”