Commuters are being targeted in the latest free newspaper launch by Johnston Press.

The group has launched City Lite in Peterborough – the third title of the same name following launches in Leeds and Sheffield earlier this year.

The new weekly is a sister paper to the Peterborough Evening Telegraph, and will be given away every Friday.

Around 3,000 copies will be handed out to commuters at Peterborough railway station between 6am and 9am, and another 7,000 copies will be delivered to homes in the city with the aim of reaching people who don’t buy the main paper.

Johnston chief operating officer Danny Cammiade said the new launch was another example of layering the market and providing advertisers with a new audience in an existing footprint.

He said: “Leeds and Sheffield have been a great success and so we have looked at other cities and metropolitan areas.

“We are always looking at ways to get advertisers potential new customers.”

He said each area had been considered on its own merits and an opportunity had been identified in Peterborough, but there were currently no other titles planned.

All three City Lite titles include some content from their main sister papers, but have different target audiences.

The Peterborough paper has a mix of national and international news, as well as features, jobs, quizzes, sport and five pages of entertainment.

In Leeds it is aimed at people living in the rapidly growing number of city centre and riverside apartments, and is full of features and entertainment material from the Evening Post, including the previous day’s leisure supplement Scene, and a recruitment advertising section.

The Sheffield title is also aimed at young professionals, and both are hand delivered late on a Friday. Do you have a story about the regional press?
Ring 0116 227 3122/3121, or e-mail:
[email protected]