A Hertfordshire weekly is read by eight out of ten people in its circulation area, according to research by the local authority.

When people were quizzed on which local newspaper they read, an overwhelming 78 per cent – almost eight out of 10 – said The Herts Advertiser.

Just nine per cent – fewer than one in 10 said they read the St Albans Review and two per cent read the St Albans Observer.

Advertiser editor Noel Cantillon said: “This is a phenomenal readership figure and it’s very much the result of a team effort.”

The MORI survey was commissioned to find out how satisfied people were with the district council services, how they viewed living in the area and what their main gripes were.

More than 1,000 aged 16+ took part in the survey, conducted face-to-face in people’s homes across the district between July 12 and September 23.

At the analysis stage, all the information was weighted by gender, age and work status to the overall profile of the district using Census data.

When asked whether they read local newspapers, 89 per cent said they did – and eight out of those nine opted for The Herts Advertiser.

The Advertiser has been published since 1855 and more than 55,500 are distributed across the St Albans district.

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