A regional publisher says it now runs London’s most visited online news title after sharing new data on the subject.
Reach plc has revealed its MyLondon website received 31 million monthly page views in September, according to Ipsos Iris data.
Reach says this makes the title, launched in late 2019, the “most visited” in the capital.
It comes after MyLondon increased its editorial staff from 20 to 70 over the past 12 months.
MyLondon editorial director Liz Hazelton, pictured, said: “With only three years behind us, I’m immensely excited to cross this milestone with the MyLondon team.
“From the start, we have been proud to provide news for mainstream London and this feels like the ultimate vote of confidence from our readers.
“As we continue to grow, we plan to keep reporting on what’s really happening in every borough, and how to get the most out of life in the capital – even if you’re not a multi-millionaire.”
Reach chief audience officer David Higgerson added: “As exciting as this milestone is, I really believe this is only the start for MyLondon and a sign of things to come for many of our other regional sites.
“We are hugely ambitious about the potential for MyLondon to not only grow but to earn a truly loyal audience and become an essential part of London life.”
HTFP has approached Ipsos for the full September data for London.