The number of people logging on to the website of their local newspaper has increased at the same time as sales of the print counterpart is in decline.
Today’s ABC figures show that all of the regional newspaper publishers have seen the average amount of daily unique users on their sites increase during the last six months of 2011.
The Midlands News Association, which owns the Shropshire Star and Express and Star, saw the biggest overall increase of 29.1pc, followed by Iliffe News and Media which had a 28.8pc increase for its websites, which include the Cambridge News.
MNA acting head of digital Will Beavis said: “The editorial team’s superb round the clock coverage of the Midlands riots made the Express & Star website an essential destination for online readers but our broader digital strategy has ensured that a compelling product is delivered to the growing audience.”
Among those sites doing particularly well are Trinity Mirror’s the Newcastle Chronicle website, chroniclelive, which has seen an increase in users of 34.3pc, and the company’s Wales Online which was up by 31.6pc.
Newquest’s London News Shopper website, which covers four titles, posted a 33.8pc increase, while Johnston Press site yorkshirepost.co.uk was up by 21.2pc and sunderlandecho.com by 25.5pc.
Roger Green, Digital Media Managing Director for Newsquest Media Group said: “In December we launched a new version of our mobile site network to meet the growing appetite of smart phone users for up-to-the-minute news and local travel information.
He added: “Users who access our content on the move are increasingly making repeat visits to our sites helping us to grow our page views by more than 31 million during the audit period.”
Not all sites posted increases however, with Northcliffe owned thisisgrimsby seeing a decline in its daily unique users of 19.1pc.
Below is the full breakdown of regional newspaper websites by publishing group. The first column is the average daily number of unique users, the second is the percentage increase or decrease on the Jul-Dec 2010 figures.
|Iliffe News & Media|
|Iliffe Digital Network||44,942||28.8%|
|Kent Online (KM Group) network||20,580||23.2%|
|Midland News Association|
|Midland News Association Network||59,640||29.1%|
|Northcliffe Digital Network||302,463||5.4%|
|Trinity Mirror Regional Network||469,707||12.2%|