Kick off your career in sports media
The media landscape has changed almost beyond recognition in recent years following a digital revolution. In that time, sports journalism has also developed to become the fastest growing sector in UK media.
Traditional print and broadcast sports journalism, while still powerful platforms for communication, are being forced to adapt and change in order to survive in a new and rapidly-developing media environment. Journalists of all disciplines are now expected to develop a range of digital and social media skills which enable them to tell a story across a number of platforms in order to reach a wider global audience.
At UCFB, a world-first in sports education, we offer unique media degree programmes designed to equip students with a range of sports journalism, broadcast media and business skills to maximise their employability upon graduation and to thrive in the rewarding sports media industry.
Studying at our inspirational campuses in London and Manchester, which have the state-of-the-art Wembley and Etihad Stadium at their heart, students are taught by best-in-class academics and have the opportunity to apply for amazing work experience placements in the UK and abroad. Previous students have worked with the media team at the UEFA Champions League final and England international games at Wembley.
On top of this, UCFB’s Executive Guest Speaker Series allows students the weekly opportunity to hear from industry professionals, ask them questions and gain key contacts for their future careers. Speakers in recent months have included BBC presenter Gabby Logan, the Daily Mail’s chief sports reporter Matt Lawton and former FA communications director Adrian Bevington.
BA (Hons) Multimedia Journalism and BA (Hons) Football Business & Media is available to study at UCFB Wembley and UCFB Etihad Campus. BA (Hons) Sports Business & Broadcasting is available at UCFB Wembley.
The Multimedia Sports Journalism degree at UCFB is designed to equip students with a range of journalism and broadcast media skills to maximise their employability upon graduation.
The media landscape has changed almost beyond recognition in recent years following a digital revolution which has paved the way for a 24-hour rolling news agenda on TV and the internet. In that time, sport journalism has also developed to become the fastest growing sector in UK media.
Traditional print and broadcast sport journalism, while still powerful communications platforms, are being forced to adapt and change in order to survive in a new and rapidly-developing media environment. As a result, sport journalists are now expected to develop a range of digital and social media skills which enable them to tell a story across a number of platforms in order to reach a wider, often global, audience.
For example, a print journalist is expected to write multiple match reports for a single game that will be published at full time online and for the following days paper. On top of this they’re expected to maintain a live blog of the game they are covering, as well as use social media to post comments, photos and video.
Students should graduate with a detailed understanding of social and digital sports media, media law and ethics, broadcast journalism, television production, online journalism and contemporary issues in sport media, among other key, relevant topics.
This degree aims to provide students with all the necessary skills and theoretical understanding to succeed in this new and exciting media age.
This degree programme is designed for those interested in working in a fast-growing, exciting industry and aspire towards careers as broadcasters – either in front of or behind the camera.
When the English Premier League increased the number of matches available for live broadcast from 154 to 168 per season for the 2016-19 period, they auctioned 126 to BSkyB and 42 to BT. The price was approximately £10.2million per match, totalling in excess of £5billion overall. Sports broadcasters ESPN and Sky Sports were second and fourth respectively in Forbes Magazine’s top 40 sports company brands of 2013. The top 10 sports events had a brand value of almost £1billion.
Together sports business and sports broadcasting are one of the biggest businesses in the world, and it is impossible to imagine one without the other. You will gain an understanding of the diverse levels of both sports business and broadcasting, including commercial, event day and sponsorship revenues of rights management and audience profile. Techniques will also be studied for studio and outside recording technologies or match commentary, match reports, television presenting and interviews.
You will have the opportunity to work with broadcasting specialists at Wembley Stadium to understand practices both on the field and in the studio, with access to first class broadcasting equipment to enrich your learning experience. You will be taught by industry professionals who excel in areas such as professional journalism, freelancing and editing.
Football and sport media is a multi-faceted environment and this degree provides students with a contextual insight into how public relations and journalism relate to the business of football and the wider sport industry.
Sport has been transformed by media investment and emergent technologies that range from the latest English Premier League television and radio broadcast deals to the huge growth of online media. The football industry is supported by all media platforms including print, broadcast and online at multiple levels as a source of content, as well as a competitive business tool in the pursuit of audiences and as a forum and environment for social media discussion. Sports media is a multi-faceted environment and this degree provides you with a contextual degree on how public relations and journalism relate to the business of football.
In this century, the mutual dependence of football business and the media has become central to understanding either industry. What was once back page news is now regularly seen on the front, and often before readers see any of this content they have seen or heard live coverage of games, wherever they are in the world, via television or the internet. Industry stakeholders are ever more conscious of image rights and of controlling the flow of content to external media.
UCFB brings senior figures from organisations such as Sky, BBC, ITV, talkSPORT and governing bodies to work with our students and provide them with important insights in to how the media really works in order to supplement the teachings from UCFB’s own industry professionals and experienced media academics.
The media pathways explore the many facets of media communications and develop your understanding of the interconnected relationship between industry stakeholders. You will also gain an understanding of football business and media by introducing international football business models and management concepts, business planning, contemporary issues and public relations events strategy. There will be opportunities to develop your practical application of how football brands communicate to their audiences through PR related activity.