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NCTJ to survey what it means to be a journalist in 2024


An online questionnaire designed to shine a light on what it means to be a journalist in 2024 has gone live today.

The NCTJ wants all journalists to complete the 15-minute Journalists at Work survey which will update simailr research carried out in 2002, 2012 and 2018.

Issues covered by the survey include pay rates, attitudes to AI, and the extent to which methods of story-gathering have changed over the past five years.

The survey also asks journalists for their views on working from home, and whether they have been the victims of abuse or discrimination.

The research is designed to provide insights for journalism trainers and employers so that they are better able to respond to changing skills, reporter needs and the shifting demographics of the industry.

The survey can be completed here.

NCTJ chief executive Joanne Forbes said: “The findings of this research will provide a quantifiable assessment of what it means to be a journalist in 2024.

“It may confirm perceptions about the direction the industry is taking, or contradict them – but it will offer evidence either way.

“And that’s why the varied and multi-faceted day-to-day experiences of journalists around the UK is so vital for this research.

“Brought together, they make up another piece of the puzzle to help us move forward and improve journalism and the news industry for the better.”

The 2018 Journalists at Work research reported a greater confidence in the system of regulation and training in ethical issues, and highlighted changes in the ways journalists were sourcing stories using digital tools.

Insights gained from previous reports have informed the NCTJ’s priorities and most notably led to the establishment of the Journalism Diversity Fund and the Journalism Skills Academy.