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Beachballs appear in mastheads as publisher marks childhood day

A group of regional titles changed their mastheads last week as part of a year-long partnership with a children’s charity.

Newsquest’s front pages incorporated a beachball balancing on the masthead – not to mark the start of summer but to celebrate Childhood Day, the flagship fundraising event of the NSPCC.

The day took place on Friday 7th June with scores of Newsquest titles carrying its logo as a nod to the charity and staff from across the company collecting and volunteering in their communities.

The NSPCC is Newsquest’s Charity Partner of the Year and the publisher is giving the charity more than £6m worth of advertising, as well as encouraging its staff to volunteer their time.

Beachballs on Newsquest mastheads

Newsquest chief executive Henry Faure Walker said: “It has been a pleasure to support the NSPCC – and it was a delight to see so many of the Newsquest titlessporting beachballsto mark Childhood Day.

“The charity does such exceptional work, helping to keep children safe and giving them a voice, that it was an obvious and worthy choice to support them as much as we could.”

Sir Peter Wanless, CEO of the NSPCC, said: “I’m delighted that we’re once again celebrating Childhood Day, an event which brings together communities across the UK to fundraise for the NSPCC.

“We are determined to ensure that every child is able to enjoy a safe and happy childhood but can only do this with the support of the general public. Everyone can play their part in helping keep children safe.”