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Advertisers ‘not interested in digital’ says editor as print title marks 10 years

Jeremy MortonA hyperlocal newspaper’s editor has affirmed his commitment to print – claiming that advertisers “aren’t interested” in digital.

Jeremy Morton has made the assertion as South Leeds Life prepares to celebrate a decade in print.

The free paper has a print run of 6,000 a month and is available in 200 pick-up points across the south of Leeds.

Its pagination is now 24, double that of its launch edition in 2014.

Jeremy, pictured, told the Independent Community News Network: “Many people aren’t online and if they are, they may not necessarily find South Leeds Life.

“There is a big digital deficit, so this is a good way of putting local community news and information in front of people.

“We also went into print because we thought it would be an easier way of getting advertising, as people aren’t interested in advertising on the website.

“People say they love print. Local organisations offered to support us financially as a result, and readers can pay a pound a week to support us. They value the website, but not in the same way.

“A lot of focus seems to be on the paper. At the start of the week I’m always worried about how I’m going to fill it all, but by the end I almost always have too much.

“People still love seeing their name in the paper. People tweet out photos of their cuttings in the paper, but don’t say anything about the fact that the article went online the week before.”