A regional business title has promised more “relevant content” after undergoing a relaunch.

Newsquest has unveiled the redesign of In-Cumbria, which comes after “constructive feedback” from industry leaders and business owners.

The publisher says it has also moved to improve the availability of the product by increasing the number of mailed subscriptions and pick-up points.

The new-look monthly magazine includes special reports, updates, analysis and commentary from Newsquest’s journalists and contributors.

Vanessa Sims, Newsquest Cumbria’s regional group editor, said: “We’ve worked hard on the redesign and we have really listened to what industry leaders and business owners have told us they want to see in the magazine.

“Some wanted more analysis, others wanted stories revealing the personality behind the businessperson.”

Lee Taylor-Craddock, commercial director for Newsquest Cumbria, added: “There are exciting times ahead for the in-Cumbria brand overall, I hope our readers like the investments that we have made.

“The team has worked hard to improve the design, introduce new relevant content, and improve the availability of the product with both mailed subscriptions and pick-up points increased, not forgetting you can now read the full magazine as a digital edition across all devices which continues to grow as a preferred format.

“These enhancements don’t just benefit our readers, they also create an improved platform for our current and future advertisers, providing an engaging and trusted environment in which they can market themselves and raise awareness amongst a highly targeted and local business-to-business audience.

“I would like to thank our existing advertising and partners for their continued support and also welcome onboard our new partners and advertiser, we look forward to working with you all moving forward.”