A regional publisher has announced a new partnership with a property listings website.

Reach plc has joined forces with What House?, a site that specialises in advertising newly-built homes.

As part of the partnership, Reach will become a major sponsor of the 2022 WhatHouse? Awards as well as media sponsor for the forthcoming Midlands New Homes Show and the North West New Homes Show.

What House? will also promote the Reach brand to the UK housebuilding sector.

Sarah Pullen, pictured, commercial director for field sales and events at Reach said: “The What House? team’s objective is to engage at scale with our audience who have expressed an interest in property with relevant content.

“Our audience expertise gives us the ability to do just that through our trusted local online news brands embedded within the community, and our digital platforms like In Your Area.

“We’re delighted to be working with What House? to create awareness of these events amongst a crucial audience at a hyperlocal level.”

Daniel Hill, managing director of What House?, added: “This is a great partnership and we’re delighted to be working with such a respected and influential media company.

“By using our content, display, data, programmatic trading desk and our social outreach, allied to the millions of consumers and invaluable in-market data to use from the Reach network both locally and nationally, the brand of What House? as well as the marketing of the shows will be extensive and penetrative.”