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Publisher launches new book club to run across regional portfolio

A regional publisher has launched a new book club to run across its portfolio of local newspapers.

Reach plc has announced the initiative, which will see it publish exclusive passages from featured books in its titles each month.

As part of the scheme, Reach will also publish discounts on featured books in the papers.

The scheme began this month and was advertised by a number of the group’s titles on their front pages.

SWEP book

In a piece announcing the initiative’s launch, Reach said: “Book buying is at a 10-year high – more than 200 million printed books were sold in the UK last year.

“As well as bringing you all the latest local news, our Mirror Books and Reach Sports teams have been producing popular non-fiction books for years.

“Starting on Friday, our brand new Book Club will feature every month in your local newspaper.

“We will be producing exclusive passages from some of our bestselling book titles and giving you the chance to take advantage of some fantastic cut-price offers.”