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Newspaper’s first ever edition inspires front page redesign

A newspaper sought inspiration from its first-ever edition as it underwent a front page redesign.

Scotland on Sunday has reverted to a horizontal masthead, which featured on its launch edition in 1988.

The change, described by editor Catherine Salmond as “bold and striking”, is aimed atĀ giving the Edinburgh-based paper’s team a wider range of options to choose from each week.

The new-look design debuted with a poster splash on 6 February, pictured below, marking the Scotland national rugby union team’s Calcutta Cup victory over England the previous day.

SoS Calcutta

Gavin Munro, from the JPIMedia editorial design hub, said: “We have returned the masthead to its original horizontal format – as it was when Scotland on Sunday launched in 1988 – to maximise our options each week.

“This allows us to best deliver a poster front – as we did for the Calcutta Cup coverage – or a splash and vertical image, or a splash package.

“There are lots of options available now to best showcase the work of the team and to really give us a chance to stand out.”

How the new masthead looked on Sunday's edition

How the new masthead looked on Sunday’s edition

Catherine added: “Our new-look front page is bold and striking, allowing us to best show off the content inside.

“Scotland on Sunday has a lot to shout about, offering some of the best and most exciting award-winning Scottish journalism, and I am confident this new chapter in our history allows us to stand out on the newsstands.”

How the front page looked previously

How the front page looked previously