Regional newspapers across the country have united to run the same front page wraparound promoting booster vaccinations.
The ‘Get Boosted Now’ wraps published this morning encourage everyone over 18 in the UK to get their booster jab and everyone over 12 to get their second coronavirus vaccine.
Readers are also encouraged to test themselves before going out Christmas shopping or visiting family and friends.
Similar messages have been displayed on counterpart website homepages, while national newspapers carried the wraps yesterday.
The advertisements are part of ‘All together’ coronavirus public information campaign, launched by the UK Government in April 2020 with the help of the newspaper industry, the Society of Editors and trade body Newsworks.
Newsworks chief executive Jo Allan said: “It’s absolutely fantastic to see news brands coming together to boost the nation over the festive period.
“This fabulous industry effort across print and digital will help readers to protect themselves and their families against Covid-19.”