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Publisher launches new football app as part of major investment drive

Regional publisher Archant has today launched the first in a series of new apps as part of what it is calling a “major investment in interactive news platforms.”

The company is planning “dozens” of new apps aimed at particular communities of interest across its patch with help from the Google News Initiative.

First to go live earlier today was The Pink ‘Un +, which takes it name from the company’s heritage Norwich City football brand.

Priced at £1.99 per month, subscribers will get exclusive access to content created by the Eastern Daily Press’s Norwich City reporting team., including in-depth analysis, behind the scenes commentary, new and exclusive videos and specially created podcasts, as well as score predictors, polls and fans chat.

PinkUn

Development is now underway to launch many more services in the coming months, each focused on specific communities of geography or shared interest.

Support from the Google News Initiative part funds the technology, as well as enabling the recruitment of specialist teams.

Archant CEO Lorna Willis said: “This massively exciting initiative is at the very core of our vision – to build a sustainable business around our communities.

“Audiences will be able to enjoy the most engaging and enriching content, produced by the very best journalists, correspondents, commentators, podcasters and videographers in the way that suits them – and all in just a click.”

“We’ve long believed that our brands should be ubiquitous. Now, whether you are passionate about your local town, follow a local sports team or have an interest in business news, agri-tech or the energy sector to name just a few examples, we’ll make it easy to access brilliant content and a user experience like no other.

“Google’s backing enables us the space to innovate, experiment, take calculated risks and ultimately create something quite different to what has been seen before”.

Archant editor-in-chief Jeremy Clifford added: “We are investing heavily in bringing our readers unique, in-depth, quality and exclusive content, whether that be through reporting, analysis and commentary, or via new podcasts and videos. Our PinkUn+ is just the start.

“We will be creating new apps around new areas of content as well as converting our loyal readers on existing brands to the new superb app platform.”

Natalie Gross, Google’s product manager for Local News Experiments, said:  “We are happy to support Archant’s continued experimentation in the local news space, and efforts to better serve their communities in the digital age.

“With the Pink Un+, the Archant team has listened carefully to readers to assemble this experimental product. We look forward to continuing to see their product suite evolve and grow in response to reader needs.”