A regional publisher has launched a new free guide aimed at helping businesses to enjoy “a Christmas to remember”.
Reach plc has launched an online guide that offers advice to firms on attracting more customers ahead of the festive season.
It reveals the key dates to take advantage of and the consumer behaviours that are likely to drive spending this year.
There is also advice on how to plan the “perfect” Christmas marketing campaign.
Nick Copson, commercial marketing director for Reach Regionals, said: “Last Christmas was a quiet affair for many in the UK, but things are shaping up differently this year, and both consumers and businesses are looking forward to what should be a Christmas to remember.
“Our audience metrics tell us that two in three people are feeling positive about the upcoming festive period, which means they’ll be gifting, partying and spending like it’s Christmas 2019 all over again.
“We want to ensure businesses can capitalise as the good times return and we believe that the advice in our free online guide, coupled with our discounted advertising packages, will drive enquiries and deliver customers this Christmas.”