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Publisher confirms 10 further papers to offer ‘ad-lite’ subscriptions online

newjpimediaTen further regional newspapers are to launch a new digital subscription option, it has been revealed.

HTFP reported last week how 11 JPIMedia titles were introducing the new packages for readers who want an “ad-lite” experience online.

Now the company’s owner National World has confirmed the scheme will also be rolled out at the Derbyshire Times, Doncaster Free Press, Falkirk Herald, Fife Free Press, Halifax Courier, Mansfield Chad, Northampton Chronicle & Echo, Northamptonshire Telegraph, Peterborough Telegraph and Wakefield Express.

Subscribers will see 70pc fewer advertisements on stories and have faster loading times, as well as being promised “fewer distractions and an overall enhanced user experience”.

Users will still have unrestricted access to all articles and content, and will not be required to register unless they opt for the ad-lite experience.

The subscription price is £2 per month for a two-month trial and £3.99 per month thereafter.

Last week the company confirmed the Burnley Express, West Sussex County Times, Derry Journal, Harrogate Advertiser, Dewsbury Reporter, Hastings Observer, Scarborough News, Southern Reporter, West Sussex Gazette, Lancaster Guardian and Northumberland Gazette would be offering the new ad-lite package.

JPIMedia’s 13 daily titles already offer subscription options online.

National World announced on Tuesday it was set to trial a new subscription in a trading update platform for premium content payment on a daily basis, although further details of this have not yet been revealed.