A regional publisher is challenging its staff to reduce their carbon footprint in a new collaboration aimed at tackling climate change.
Newsquest has teamed up with Pawprint For Business, an online tool that helps people to reduce their carbon footprint through educational slides and personal challenges.
The publisher says the partnership will help Newsquest’s 5,000 staff across the country “to commit to carbon-reducing lifestyle changes”.
Newsquest Scotland’s business team manager Stephen McTaggart announced the campaign in a story in Glasgow-based daily The Herald.
He said: “Solving climate issues can always be blamed on someone else, or put off due to the lack of knowledge.
“Pawprint offers a very personal option, allowing everyone to participate and better educate themselves on their impact.”
David Ward, commercial director for Newsquest Scotland, added: “The Herald, for many years, has enjoyed the privileged position of launching campaigns and initiatives that have impacted change.
“It’s particularly exciting to partner with Pawprint to provide a platform that seeks to drive behavioural change on such an important issue.”