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PA wins global prize for platform used by thousands of journalists

Pete CliftonPA’s editorial platform has won a prize for technical innovation at an international media awards.

PA Explore has been honoured in the Best Product and Tech Innovation category at the 2021 INMA Global Media Awards.

The platform, which allows users to tailor the agency’s wires and news diaries to reflect their editorial interests, was used by more than 8,000 journalists during 2020 after an increase in remote working caused by the coronavirus pandemic.

The judges described PA Explore as “a fantastic innovation platform”, praising its mix of content including multimedia, ready-to-publish articles.

PA Media editor-in-chief Pete Clifton, pictured, said: “We are absolutely thrilled to get such a ringing endorsement in these global awards.

“PA Explore was a great collaboration between editorial, product and tech teams, and our focus was always on making it easier for our customers to find and use more of our content wherever they are.

“The feedback from customers has been fantastic, and to get this industry recognition against entries from around the world is a tremendous bonus.”