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New survey launched in bid to ‘bust myths’ about independent news sector

Clare CookA new survey has been launched which aims to “bust myths” about the UK’s independent news sector.

The Public Interest News Foundation has launched a poll of the sector with the backing of the Independent Community News Network.

The PINF Index survey will examine hyperlocals’ business models, editorial priorities, audience characteristics and more.

The PINF says this information will help funders and policymakers to “address the challenges facing public interest news in the digital age”.

Jonathan Heawood, executive director of PINF, said: “Independent publishers are telling stories that would otherwise go unreported and serving audiences that would otherwise be ignored.

“However, some policymakers still seem to think that independent publishers are just ‘bloggers’ or ‘hobbyists’.

“The PINF Index should bust these myths, and reveal the true value of this dynamic but fragile sector.”

The research for the PINF Index will be carried out by Clare Cook and Dr Coral Milburn-Curtis of the University of Central Lancashire.

Clare, pictured, said: “The PINF Index is an exciting opportunity to learn more about the independent news sector.

“This should help funders and policymakers to see how they can best help this sector to survive and thrive.”

More information can be found here.