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Journalism trainer to advise international media body

Clare Cook2A journalism training leader has been has been appointed to a new role with an international media organisation set up to support public-interest journalism.

Dr Clare Cook from University of Central Lancashire will work as a business viability advisor for International Media Support, a non-profit organisation working across four continents to support press freedom and strengthen democracy.

In her new role, Clare, pictured, will be focusing on the business side of running an independent media outlet by looking at strategies that will support long-term growth.

Clare, regarded as an expert in the field of media sustainability, will work with IMS partners to develop strategies suitable to the needs of a particular business.

Speaking in an interview published in the IMS annual review, she said: “IMS’ partners need business sustainability to help protect editorial independence. Ensuring sustainability is important, not just for those working in the news media industry, but for better societies. Without it, their position as part of plural and diverse media landscapes will be thwarted.”

She will still retain her UCLan post as a researcher and module leader for the MA Journalism Innovation and Leadership Programme, creating closer links between UCLan and IMS.

Said Clare: “This is an exciting opportunity to bridge scholarly and industry practice, which is high on the agenda for media management.

“The sponsorship programme and the close relationship between the two institutions will enable media partners globally to be fully supported in their challenge for business viability.”