Four publishers have united to back a nationwide bid to support the United Kingdom’s hospital sector.

Archant, Reach pc, Iliffe Media and the Midlands News Association have lent their backing to National Hopsitality Day on Saturday 18 September.

The day has been organised by Hospitality Action and three other charities associated with the sector.

They are urging people to attend “the mother of all parties” by visiting a pub, bar, cafe or another leisure venue on the day.

The campaign comes after the sector was badly affected by the coronavirus pandemic over the past 18 months.

Archant issued an appeal for readers to support the action on the front page of the Eastern Daily Press yesterday, pictured above.

The publishers are set to run a co-ordinated publicity programme leading up to the event.

Coverage will follow over the course of that weekend.