A former daily has relaunched as a “bumper weekly” with an amended name.

HTFP reported last week how the Wigan Post was making the publication frequency switch after failing to reverse a circulation drop despite a decrease in its cover price.

The new-look Wigan Post Weekly hit the newsstands on Friday, with an 88-page book and a cover price of £1.30.

In February, the Post had implemented a 25p price cut days after the Manchester Evening News launched an edition covering Wigan.

The price war put the cost of the JPIMedia-owned Post at 90p, in comparison with the 95p cost of the Reach-owned MEN’s Wigan edition.

Gillian Parkinson, editorial director for JPIMedia North West, previously told HTFP: “We have given the daily title the best chance we could, but despite having reduced the cover price of Wigan Post at the beginning of the year, we have seen no increase in circulation.

“We are therefore changing Wigan Post in print from a daily newspaper to a weekly from this Friday and there will be no redundancies resulting from this process.

“We will continue updating wigantoday.net as often as we do now so our readers can benefit from the latest news 24/7 and we will have our sister website Manchester World covering Greater Manchester as well.

“The Wigan Observer will also continue to be published each Tuesday.”

HTFP has approached the Post for a comment on the new launch edition.