A regional daily’s editor has called on readers to help her decide whether to change the newspaper’s name.

Laura Collins has launched a survey of Yorkshire Evening Post readers after questioning whether its name should reflect the fact it is “the newspaper for Leeds”.

Laura, pictured, has posed the question of whether the paper’s full title should remain on its masthead, be shortened to just ‘YEP’ or changed to something else entirely.

The subject of the YEP’s name previously arose in 2015, when the then-editor Jeremy Clifford admitted the paper could change its name in future.

However, Jeremy said at the time there had been strong feedback from readers that the current name should remain.

Explaining the reasoning behind her survey, Laura wrote in an editorial: “One of the recurrent questions I often find myself fielding as the editor of this newspaper is the same old question: Why are you called the Yorkshire Evening Post?

“In actual, fact that’s a very good question as we certainly don’t cover the whole of Yorkshire; especially when for the last 131 years this newspaper has been rooted in the heart of Leeds, telling the stories that matter most to our city.

“On the other hand, I then get people asking me why are we so Leeds-centric.

“Again, a good question when our title might allude otherwise. It is certainly a conundrum.”

Laura said the debate had got her “thinking about the power of a name and brand”.

In her message to readers, she added: “And what better way to find out for certain is there than to ask you – our readers – for your honest feedback. We are the newspaper for Leeds and should our title reflect that?

“Should we continue to be called the Yorkshire Evening Post in our masthead? Or do you refer to us as the YEP instead? Or something else?

“Names are sacrosanct and I know just how much there is a deep-rooted sense of pride and heritage for the title I am proud to edit. But a change of name isn’t unprecedented for a paper – it’s more a reflection of how the industry has developed and titles adjust.

“This isn’t something I’m taking lightly and that is why I’m asking you. So it’s over to you, Leeds.”