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Daily renews festive bid to help tens of thousands of children

A regional daily has renewed its campaign to help tens of thousands of children living in poverty this Christmas.

The Birmingham Mail’s ‘Brumwish’ drive was launched last year with the aim of getting toys, games and goodies to as many vulnerable young people as possible.

An estimated 110,000 children in Birmingham are growing up in poverty – a huge increase on previous years, according to the End Child Poverty movement.

The Mail splashed on the campaign’s launch yesterday, pictured below.

Brumwish

In a message to readers, Mail politics and people editor Jane Haynes wrote: “Where kids are born will determine how long they live. That’s the shocking reality of poverty.

“This Christmas Day, we want as many kids as possible to know we care about them – irrespective of faith or background.

“For the second year running, we are asking our generous readers to buy new gifts from this Amazon Wishlist. It is a way to show you care, if you can afford to.

“But this year we have also buddied up with our friends behind Toys4Birmingham who will identify the kids in need and ensure they are reached – whether they are in a B&B room or a tower block, a room for rent or an overcrowded house.