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American media group buys 10 UK hyperlocal titles

A hyperlocal publisher has hailed a “great opportunity for local news” after being taken over by an American company.

Norfolk-based Just Regional has announced it has been bought by US-based media group Medici Media after two years of negotiations following a delay due to the coronavirus pandemic.

Just Regional publishes 10 local titles covering towns and villages across Norfolk.

The acquisition of Just Regional will be the first foray into news publications for Medici, which procures and distributes news content worldwide.

Just Hellesdon

The firm, which has offices in Plymouth, Chicago, Las Vegas and London, also provides project development support for animated, speciality and feature films.

Medici chief executive Timothy Mucciante said: “We had been wanting to start in the newspaper business and I realised there was nothing like Just Regional in America. The magazines look really good and there’s an obvious passion for local news.”

He added: “I’m delighted with the acquisition of Just Regional and looking forward to carrying on the great work that everyone has been doing.”

Just Regional founder Lee Todd will be staying at the helm of the Aylsham-based operation, which employs nine office staff and more than 100 distribution staff. Tracey Bagshaw will also be continuing in her role as group editor.

Said Lee: “This is going to be a great opportunity for local news and I am very pleased to be connected with Medici Media. We have moved with the times and are looking to continue with our excellent service to local communities.”

“Readers and advertisers will still be dealing with the same people with the same community values we have always had. That will never change.”