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Weekly commits to ‘slower, more considered journalism’ in new ad drive

A newspaper has asserted its commitment to “slower, more considered journalism” in a new branding campaign.

DC Thomson weekly the Sunday Post has dubbed itself “news worth waiting for” as part of the marketing drive.

The campaign follows a shift in editorial direction from the paper in recent years, with a renewed focus on campaigning and investigative journalism.

Other slogans employed as part of the campaign include ‘We don’t just break the news. We tell the whole story’ and ‘You shouldn’t need to fact check the facts. That’s our job.’

Sundya Post ad

Editor Jim Wilson said: “Our readers have been enjoying the journalism of the Sunday Post for more than 100 years but the traditional strengths of Sunday journalism, the ability to take more time to tell stories with depth, has never felt more important.

“This campaign is flying the flag for quality, trusted journalism and the need for that journalism has never felt greater.”

The new advertisements will be found in public and on social media, while radio ads will also form part of the campaign.

Richard Neville, head of news brands at DC Thomson Media, added: “Instant news, of course, has its place, but at the pace it’s being produced, we’re seeing that there is sometimes little room left for investigation, or deeper thought.

“The art of considered news should never be forgotten and an institution like the Sunday Post is the right paper to highlight this.

“We’re immensely proud of both the newspaper and this important campaign.”