A regional daily issued a tongue-in-cheek alert about taking the “special measure” of printing a paper edition due to an online malfunction.
The malfunction has prompted the Mail to run a post on its Facebook page drawing readers’ attention to the fact that a print edition was available across the county for 75p.
The ironic post was published under the title ‘Oxford Mail alert’ by news editor Pete Hughes.
It reads: “As our website has been continuing to malfunction today, we have taken the special measure of printing the latest stories onto a paper edition!
“We have sent these ‘news papers’ to shops across the whole of Oxfordshire where you can buy them now!
“As we had to use an enormous printing press and deliver them around the county we are asking people to pay 75p a copy.
“We hope to have our free website back up and running soon.”
Pete’s Oxford Mail colleague and namesake, features editor Tim Hughes, tweeted in response: “Here’s a novel idea… why not go out & actually BUY a newspaper &, like, pay for all the effort, skill & resources that go into local journalism.