A “collaborative approach” between regional and national titles has been credited for a newspaper publisher’s sporting success online.
Reach plc is celebrating after being named the top digital sports publisher in the country for the third month in a row.
According to media measurement company Comscore, Reach has beaten both Sky Sports and BBC Sport to secure the top spot.
Reach’s sports pages were viewed by more than 12 million unique visitors during January, compared to Sky’s 10m and the BBC’s 9m.
Jonathan Birchall, football editor for Reach Regionals, said: “To be the biggest digital sports publisher in the UK is a great privilege and speaks to the incredible efforts of our journalists across the country.
“That fans choose to spend their time with us in a very crowded market is something we are extremely proud of.
“Our millions of readers, viewers and listeners are passionate about what we do and we believe we are only getting better at serving them.”
Matt Lawless, head of digital sports for Reach Nationals, added: “We face an incredible, daily challenge from a vast number of rival websites.
“But I believe the unique and quality content we provide across editorial, video and social media truly sets us apart in what is an increasingly competitive environment.
“Furthermore, our collaborative approach between National and Regional titles ensures we deliver what readers want both nationwide and worldwide.”
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Lovely
And the actual cash value to the business from this is….?
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“…ensures we deliver what readers want both nationwide and worldwide.”
But aren’t prepared to pay to access it as evidenced by The Huddersfield Examine paywall trial
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And the expected revenue stream from this will be published in terms of how much it brings in?…
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Hello. On the money point, every page view generated brings with it money. This comes from various sources, ranging from local businesses through to national and international businesses. The latter group are often attracted first by scale of business. So if we get more people reading the stories we write, the more money is generated to support journalism.
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I have 12 million page views and no money, why can’t I have no page views and 12 million money. [with apologies to Homer]
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You clearly aren’t very good at digital then Beancounter
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You clearly aren’t very good at money then Tippex
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You count, therefore you are, Beancounter?
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My fear with commercial pay per click is it encourages the posting of any old tat just to attract them, a classic case of “never mind the quality, count the clicks”
I see dire,inane and irrelevant content being posted around the clock by my local publisher ( not Reach) posts often containing inaccuracies, text speak and poor grammar , even leaving out the items location to encourage click throughs which attracts negative and mocking comment and derision from the public, yet with every engagement, good bad or indifferent ,if the publisher is being paid per click then as far as they’re concerned it all equates to money in the bank.what must be concerning for them is that poorly written, contentious or inaccurate content is being monetised yet the content these publishers believe is of value, even putting behind a paywall, isn’t.
The public have shown for some time now that they don’t value the bigger players content by no longer buying the papers or being prepared to ‘pay to view’ and you can’t blame them, like many others,I too have had enough of irrelevant non local online content and much prefer to support an independent local publisher producing good grass roots local journalism with the purpose of informing and engaging with the public over click bait content aimed purely at getting a reaction= clicks
How ridiculous that these days, monetising the number of clicks is the chosen route to fund ailing businesses and outdated business models rather that being rewarded for producing top quality hyper local journalism.
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