A regional publisher has unveiled plans to start investing in local businesses in what is thought to be an industry first.

Archant has announced the launch of Archant Ventures, which will see the company offer firms marketing and advertising support in return for a small equity stake in their business.

Archant says the project is “a successful model, long established amongst national media brands, including Channel Four, but thought to be a first within the local media sector”.

The project will be led by Kieran Miles, a former Barclays Entrepreneur of the Year, who joined the company in March.

Kieran, pictured, said: “There are so many brilliantly innovative and exciting businesses within our communities but many find it challenging to maximise their potential.

“Archant Ventures will unleash opportunity by providing access to our complete range of marketing products and platforms, enabling them to forge more connections, increase visibility, reach their target market and accelerate their growth.”

Archant executive chairman Simon Bax added: “This is another exciting example of how Archant builds and supports our business communities.

“Start-ups and high-potentials will greatly benefit from our expertise and unrivalled connections, whilst we will leverage new commercial opportunities and relationships with ambitious entrepreneurs to drive profitable growth for our company.”