A regional publisher is aiming to show lover for NHS staff with a new interactive map of the UK.
Reach plc’s regional and national titles have joined forces with the Royal College of Nursing for the project, which allows readers to enter their postcode and place a heart on the map as a way of thanking healthcare workers.
The ‘NHS Heroes’ campaign has a dedicated website, thanksamillionnhs.co.uk, on which the map can be found.
The campaign is being promoted by a number of Reach’s regional titles online, and also provided a splash for some dailies on Saturday.
Donna Kinnair, chief executive and general secretary of the Royal College of Nursing, said: “Our members will be extremely grateful for such a show of support and appreciation. In the most difficult days that are still to come, the country will see the best of its nursing staff.
“We’re here to keep reassuring you through this situation – whether that’s over the phone, in the GP surgery, at a care home, in your own home or in a hospital.
“It’s my job to make sure nurses look after themselves too and can do what’s right by their own parents or children as well as you. I have every faith that the professionalism and decency of Britain’s nurses will keep us going.”
Lloyd Embley, group editor-in-chief for Reach plc, added: “As we tackle the biggest national crisis in a generation it is our amazing NHS staff who will, once again, selflessly put our health above their own.
“We wanted to find a simple way for people up and down the country to demonstrate their love and support for them.
“All of Reach’s newsbrands are immensely proud to back this initiative. Please join in and send your thanks and love to an incredible army of people.”
Shadow Health Secretary Jonathan Ashworth has backed the campaign.
He said: “Never have we owed so much to our brilliant and hard working NHS staff. Just as they are caring for us, we need to care for them and give them every ounce of support they need.
“I welcome this fantastic initiative to encourage the public to show their appreciation to all our NHS workers.”