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Regional press carries new ‘Stay Alert’ guidance on front pages

Regional press titles carried the government’s new ‘Stay Alert’ advice for England on their front pages yesterday.

Following the issuing of the guidance on Sunday, the message has been displayed on the front covers of regional and national newspapers across England.

The ‘All in, all together’ advertising campaign was launched last month by the government to ensure the public health message was widely disseminated as well as providing publishers with much-needed ad revenue.

Posting on Twitter, Yorkshire Post editor James Mitchinson paid tribute to press workers for their part in the campaign.

The message on the Chichester Observer's front page

The message on the Chichester Observer’s front page

He wrote: “I’d like to offer a note of thanks to our press team. Overnight helping to ensure 10 Downing Street can get updated safety messages and new guidance to every corner of the country.

“Including the most vulnerable via our partnerships with local authorities’ emergency parcel drops.”

HTFP reported earlier this week how Westminster had vowed to keep publishing public health ads in regional papers across the UK after a rival proposal was put forward for Scottish titles by the devolved government in Holyrood.

The UK government said it would continue to run the advertising scheme in Scotland, Wales and Northern Ireland “where it complements the positions of the devolved administrations”, after its official advice for England diverged from that issued in the other nations.

You can read all our coronavirus-related stories here.

The message on the front page of the Kentish Express

The message on the front page of the Kentish Express