A regional news website has launched a fresh bid to make its patch free of plastic by the end of 2020.
Over the past two years the site has organised beach cleans and highlighted the work in Cornwall of campaigners raising awareness around litter.
Cornwall Live is working with environmental charity Surfers Against Sewage on the new campaign.
Editor Philippa Jenkins said: “I’m delighted to launching this campaign as it is one of the single most important issues facing us in 2020.
“Here in Cornwall we can never easily forget the beauty of our planet living in such a beautiful part of the world. With the sea literally surrounding us we have a constant reminder of how much is at stake if we don’t reverse the rate of climate change.
“Reducing the amount of single-use plastics is a crucial part of this fight. By improving the level of waste going to landfill and also saving our oceans and the wildlife in it from being swamped, as it currently is, we will be helping to preserve this environment for future generations. Something which at the moment is sadly in question.
“Cornwall is already leading the way in this fight and Cornwall Live is determined to help by creating more awareness and channel further change by the end of this year.”